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Profession Improvement Weblog

Identify: Katie Flanagan

Class 12 months: 2019

Title: Copywriter

Group: Superbolt


1. In a single sentence, what does your job entail?

I work with completely different shoppers throughout industries to put in writing promoting copy for his or her Fb, Instagram, YouTube, and TikTok channels, in addition to the occasional webpage and weblog!


2. What deliberate and unplanned occasions related you to your business and your first employer after Holy Cross? How did you study/resolve it was a very good match for you?

Like many English majors, I initially wished to enter publishing (and finally grow to be an writer). Once I was looking for internships my junior yr, I had such a tough time each discovering publishing internships exterior of NYC and in addition even simply getting interviews because it’s such an overcrowded area. I had by no means actually thought-about copywriting (to be trustworthy, I didn’t even actually realize it was a factor!) till my mother despatched me a copywriting internship job posting. I utilized, accepted, and ended up loving the craft and day-to-day of copywriting.

I bought my first job after Holy Cross – a junior copywriter place at Rue Gilt Groupe – with the assistance of one other HC alum! Once I utilized, I looked for HC alumni on the firm on LinkedIn, related with one, and she or he turned out to be the hiring supervisor for the job I had utilized for! She helped me get my foot within the door and study extra in regards to the firm, and after a *lengthy* interview course of, I used to be employed!


3. What have been you concerned in whenever you have been on campus?

I used to be a stage supervisor for Alternate School Theatre, performed for the ladies’s rugby staff, was a Calculus Workshop tutor (random for an English main, I do know, however I simply actually love calculus), labored for the Workplace of Alumni Relations, and was a Peer Profession Assistant for the Middle of Profession Improvement!


4. What was your main and the way did it have an effect on your profession choices?

I used to be an English main, Pc Science minor, and had a focus in Artistic Writing. After graduating, I used to be deciding between pursuing writing or pursuing pc science. I finally selected copywriting, as a result of I like attending to be inventive and write every single day.


5. What are one or two abilities that you simply developed at Holy Cross that you simply use in your work?

This sounds stereotypical, nevertheless it’s completely true – having a liberal arts background I really consider ready me higher for promoting jobs than individuals with an promoting or advertising diploma. English/Artistic Writing and Pc Science are two sides of the identical coin – in each, you need to be extremely analytical, take note of the main points, and have sufficient creativity to think about outside-of-the-box options. Attending to discover and strengthen these abilities in two completely different mediums at Holy Cross made me stronger general.

And naturally, the high-stress, high-pressure nature of Holy Cross teachers ready me SO WELL for the deadline-driven, tremendous quick tempo of working at an promoting company.


6. What recommendation do you might have for college kids on campus at this time?

Don’t pigeonhole your self primarily based in your main or earlier expertise or what you wished to be whenever you have been youthful – be open to all of the completely different prospects and profession paths you might have by no means even considered!

Additionally, consider the hype when individuals discuss in regards to the HC alumni neighborhood – each alum I’ve reached out to on LinkedIn has given me invaluable profession recommendation and even helped convey my resume to the highest of the pile once I was job searching. (And I’d like to pay it ahead – please attain out to me on LinkedIn if you happen to ever wish to discuss copywriting!)



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