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HomeOnline BusinessMeet Susan Clayton — Baltimore runner-turned-entrepreneur

Meet Susan Clayton — Baltimore runner-turned-entrepreneur


Working towards success

Baltimore resident and avid runner Susan Clayton based WhitePaws RunMitts, an outside gear and attire firm greatest recognized for its patented, convertible, thumbless mittens with inside pockets for hand heaters.

Susan initially conceived the thought for her glove design whereas serving as a coach with Again on My Ft, which organizes early morning runs with folks experiencing homelessness throughout the town of Baltimore. Throughout harsh winters, Susan’s arms acquired extraordinarily chilly on runs. Sooner or later, she noticed a pal operating with socks on their arms and thought, “I may make one thing higher than that!”

And that’s precisely what Susan did when she created WhitePaws RunMitts.

In 2020, Susan noticed a significant uptick in her enterprise. George Floyd’s homicide and the Black Lives Matter motion created a rallying cry for customers to assist Black-owned small companies. As considered one of solely two Black-owned gear firm homeowners within the U.S. on the time, she garnered extra consideration from media and potential prospects.

Nonetheless, it wasn’t till main outside retailer REI expressed a need to promote Susan’s product at choose shops that the necessity to scale her enterprise operations grew to become obvious.

In February 2022, Susan turned to the Empower by GoDaddy program and Impression Hub Baltimore for assist. She quickly discovered to leverage GoDaddy merchandise to ascertain her firm’s digital presence and on-line retailer. Launched in 2017, Empower by GoDaddy equips entrepreneurs in underserved communities with coaching, instruments and peer networks to speed up their enterprise journeys.

As Susan continued to develop and put money into her enterprise, 2022 introduced an thrilling alternative to meet an order placing RunMitts on the cabinets in 80 REI shops. However provide chain points and the shortage of capital to buy all the material she wanted to fulfill demand posed main challenges.

The occasions of this 12 months have been pivotal for the expansion of my enterprise,” stated Susan. With a mammoth order from REI, I wanted funding badly and so I competed in Baltimore Homecoming’s Crab Tank pitch competitors for $25,000. There was a lot driving on this competitors; it will change my life. I may acquire financing for manufacturing and scale my enterprise to new heights.”

It was additionally throughout this time that GoDaddy began filming Susan’s journey for the fourth season of its award-winning docuseries Made in America. As a part of GoDaddy’s dedication to creating alternative extra inclusive for all, Made in America’s function is to showcase tales of on a regular basis entrepreneurs, significantly those that have overcome a scarcity of entry to sources and different obstacles to enterprise success. The fourth season informed the inspiring tales of Baltimore entrepreneurs, together with Susan.

“The talents I discovered by way of Empower Baltimore gave me the arrogance to advocate for my enterprise,” stated Susan. “My funding in myself paid off, and I efficiently received the pitch competitors and obtained the funding I wanted to succeed.”

Reflecting on Girls’s Entrepreneurship Day earlier this month, Susan needed to remind small enterprise homeowners like herself that you simply don’t want an enormous, world-changing thought to begin an organization. It could actually merely be about constructing a greater future for your self and people round you.

“All through my time operating with Again on My Ft and now executing by myself enterprise endeavors, I really consider that no one runs alone,” stated Susan. “Pondering of a enterprise thought will solely get you to this point. You want a neighborhood of individuals to raise you up and assist your journey.”

Watch Susan Clayton’s story and all episodes of Made in America, streaming now on YouTube.

Empower by GoDaddy Highlight Collection: By partnering with numerous native nonprofits all over the world, Empower by GoDaddy goals to succeed in those that haven’t in any other case had entry by providing abilities coaching, sources, and mentoring to assist speed up their enterprise journeys. This text is a part of the Empower by GoDaddy highlight collection that shines a lightweight on the people who make this distinctive initiative potential.

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