Tuesday, May 30, 2023
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Day within the Life – Christina Clark, Head of Product website positioning


Meet Christina Clark, Head of Product website positioning at HubSpot. Initially beginning her profession in Graphic Design, Christina used her experiences within the company house to discover her pursuits. That is when she found her love of all issues digital technique! Since then, she’s been studying, rising, and excelling in simply that and is now at HubSpot, serving to our prospect or present clients search higher.

We took the chance to interview Christina about her inspiring profession path, journey to HubSpot, how she’s fixing for the client, profession recommendation, and what she does exterior of HubSpot. With out additional ado…

Are you able to inform us somewhat about your background and journey to HubSpot?

I studied Graphic Design in school with the aspiration to sometime turn out to be an company Artwork Director. My objectives advanced after spending a while designing within the company house. And I started to discover different industries and pursuits.

Taking some HTML and CSS programs for designers served as the inspiration and catalyst for my skilled pivot. The true-time suggestions you get from buyer engagement (or lack thereof) within the digital house is thrilling to me. It’s one thing you merely don’t have entry to in most areas of graphic design. So when a task opened up on the digital technique group, I took the leap! At a small affiliation you put on so many advertising hats and it was a superb alternative to rapidly scale my digital technique expertise. My work ranged from managing e-mail advertising, internet content material, and migrations to optimizing for search and conversions.

The following leap for me was transferring into individuals administration, main and training the digital technique group. This was my skilled “aha” second! The overlap of constructing out a digital technique to satisfy firm objectives whereas contributing to the expansion of people on a group is my blissful place.

So, when the chance to guide HubSpot’s Product website positioning group introduced itself—after all, I took the leap! And I’ve fortunately landed into essentially the most fulfilling position and work of my profession up to now.

Describe a typical day in your position.

Anybody who works in Advertising and marketing is aware of that business developments change dramatically yearly. In website positioning, business developments change rather more often. So I begin every day with a 30-minute to 1-hour scan of search business newsletters, inner dashboards, and Slack channels.

Whereas scanning I search for solutions to a couple questions:

  • How are we monitoring towards our month-to-month aim?
  • Is there a brand new product or characteristic on the roadmap?
  • Has there been any main shift in search? (This might be new or evolving SERP options, latest case research with notable positive factors in natural visitors, or the announcement of one other algorithm replace.)

That fast scan informs my selections and discussions for the day forward. The vast majority of my days are spent in discussions with my group, peer-level managers, and key stakeholders refining our technique, streamlining workflows, and monitoring progress towards our objectives.

Inform us about an issue you are working to resolve proper now.

An issue I usually encounter (and work to resolve) is pinpointing the most effective content material and technical technique to seize natural visitors. That is whereas going through headwinds of algorithm updates on no set schedule, opponents with comparable options, and clients with restricted time.

How are you fixing for the client?

There are such a lot of inquiries to reply and issues to resolve with regards to managing knowledge, groups, and clients. Disconnection is a standard denominator. I imagine that HubSpot has among the finest merchandise and options to higher join companies with their clients. I’m main my group in an effort to be the primary useful resource potential clients discover after they’re trying to find software program to assist them do their jobs higher.

If a buyer’s drawback is having too many issues to do and too little time, then I’m placing HubSpot on the prime of their checklist. I’m saving clients time in search.

In your individual phrases, what makes working in tech at HubSpot distinctive?

Each single HubSpotter I’ve labored with is solutions-focused. Any time an issue is introduced at HubSpot, you possibly can anticipate it to be met with inquiries to make clear the issue adopted by actionable subsequent steps. It doesn’t matter if we’re fixing for knowledge discrepancies, resourcing strains, or the client. Everybody at HubSpot will push ahead till the issue is pinpointed and solved.

Are there any business developments or subjects which are thrilling to you proper now?

The evolution of AI in search and content material creation is so thrilling! New options are popping up day by day and it has the potential to dramatically change the best way all of us stay and work.

In the event you may return to the start of your profession and provides your self one piece of recommendation, what wouldn’t it be?

Don’t waste one minute making an attempt to suit into or comply with a linear profession path. Let your ardour information you to the correct business, position, and firm for you. In the event you’re passionate a couple of job, you may be motivated to be taught, adapt and develop into it.

What do you love to do exterior of HubSpot in your free time?

In my time away from HubSpot, I’m working at my different job as a mother to Luca and Violet. Turning into a dad or mum is my greatest leap but. The fast modifications of their moods and appetites problem me day by day. However the cuddles, giggles, and development of two severely cute children reward me simply as a lot.

I’m so grateful to work at an organization that provides me the pliability to step away from work after I want to satisfy the challenges of parenting AND the chance to pause and take in rewards like snow days and discipline journeys.

Study extra about HubSpot’s tradition on our careers web site and comply with HubSpot Life on Instagram as we proceed to share worker highlights, inner celebrations, learnings, and extra.



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